Time for Media Houses to Emphasize Code of Ethics on Content Creation
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- March 29, 2021
Media being the watchdog of the society, has to give the audience content that resonates to them, focusing on the changing dynamics of the media, print media and later broadcast media catered to the society at a time when there was no other means for an individual to access news and information. In this generation their is frequent declaration of media personnel redundant, this means that work done by every media person is the same.
For instance when we focus on the number of graduates coming out of college each year in relation to employment opportunities available while the untrained influencers make a kill in the media industry, the graduates continues to languish in poverty with unemployment hit them hard.
Real change in education comes with content that are taught and students learn, teaching through media literacy education strategies provide opportunities to make media literacy central to teaching and learning. Through all this it strengthens process skill to advance content knowledge and also focus on content, facts and process.
In the wake of advertising, celebrity YouTubers, Instagramers, bloggers provide the best way to reach massive social moments, this then helps to create a channel for direct communication, built-in trust thereby trusting social influencers by creating content that appeal to the audience.
Content is a large part of our everyday life. Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more. Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company.
Sometimes the content posted by the media may not be objective and impartial. This impacts that there should be credibility and reliability in the content to be published.
The press should follow code of ethics, to maintain the neutral view point and provide basic facts for readers to come up with their own point of view.
Radio Africa has come to limelight after their morning breakfast show presenters aired a story of a victim Eunice Wangare who was thrown off the 12th floor. The radio station fired the three presenters reason being violation of the code of conduct article 21,23,24; that speak to use of pictures and names, acts of violence and editors responsibility.
This means all media outlets should train their employees the code of conduct in journalism for them to give factual and credible stories to their audience’s.
Thus all content should be accurate and reliable to the audience.
