How to Run Facebook Ads Campaigns
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- May 27, 2021
Once you have mastered the basics of managing a Facebook Page (i.e. posting and checking your results), you might want to consider using Facebook ads to reach a wider audience.
With more businesses joining Facebook and sharing their content, it has been becoming harder to reach an audience on Facebook for free (though not impossible).
A solution that many businesses have turned to is Facebook ads.
More than six million businesses advertise on Facebook to promote their products and services. Facebook advertising provides the most comprehensive targeting to help you reach the specific audience you have in mind.
You can specify your target audience based on their location, their demographics, their interests, their behaviour, and more.
That’s not all. Through the Facebook Ad Manager, you can create ads that’ll also show on Instagram, Messenger, and Audience Network (Facebook’s network of publisher-owned apps and sites), or that takes one to WhatsApp.
Running a Facebook ad is very straightforward. Here are the steps:
- Choose an objective
- Select the audience you want to reach
- Decide where you want to run your ads
- Set your budget (daily or lifetime)
- Pick a format (Photo, carousel, video, slideshow, or collection)
The first time spending money on advertising can feel daunting. I know I was intimidated. I read countless articles even before I visited the Facebook Ad Manager.
We would love to help reduce the anxiety with creating your first Facebook ads.
Pro-tip:
The best way to learn Facebook ads is to dive right in and get started. Through experimentation, you can gradually learn what images and copy resonate the most with your audience, how to pick the right audience, how to budget your spending, and more.
