Guinness Unveils Hop House 13 “Flavour by Fire” Show
In July 2021, Kenya Breweries Limited (KBL) through Guinness variant Hop House 13 introduced a new barbecue experience ‘Flavor by Fire’.
The Flavor by Fire concept continues to usher in a new culture of Hop House 13 paired with food, casual dining with friends and celebrating local chefs.
Today, Guinness Hop House 13 unveils a new showcase. The Flavor by Fire show will bring 3 contestants who will battle it out to see who will emerge the winner. As part of the show, contestants will get to make delectable grilled dishes, in a menu ranging from lamb chops to chicken wings as well as burgers, all infused with Guinness HH13 within the ingredients, or as a pairing option during the meal.
Three established foodies in the local Kenyan scene, Anita Nderu, Elias Gatungu and Alice Watare will get to compete and learn on innovative ways of infusing the HH13 recipes. The judges are world renowned Chef Leisamon Ole Sempele, Content Creators Cris Njoki and Muriuki Kagiri aka the Dapper Brother, Model Khula Budi and Photographer Victor Maina.
The show will start in December 2021 and will be streamed on Guinness’ YouTube channel where consumers will get to watch the 6 episodes as the final episodes unveils the winner of the show.
Since the launch, Hop House 13 has worked with barbecue enthusiasts George Grill King, world- renowned Chef Leisamon and up and coming, Chef Stephanie. As part of Flavor by Fire, they have been creating unique experiences through Hop House 13 inspired recipes, demonstrating to consumers how to prepare the food and pair it with your favourite drink.
Boasting of bold and distinctive flavour, makes Hop House 13 an obvious choice when pairing with foods that are rich in flavour, aroma, appearance, and mouthfeel.