Did you send a text message while I’ve been standing up here talking?

You aren’t alone, people are messaging on a global scale, and they expect to be able to connect with friends, family, and their favourite businesses on their phone, in apps where they spend the most time — like Facebook.

Facebook Messenger gives you everything you need to instantly communicate with people, whether they’re on a desktop or on the go using a mobile device.

Messaging is an excellent tool for one-to-one conversations, relationship building with customers, and potential customers

In business, relationships are everything. And every relationship starts with a conversation.

This has been true since the dawn of commerce. But today, people and businesses are increasingly connecting through a powerful, personal new medium: messaging.

People’s use of mobile messaging apps has been on a meteoric rise. By the end of 2018, 78% of the world’s smartphone users will message every month. And the growth is only expected to continue: By 2021, it’s predicted that the global user base for mobile messaging apps will have risen by a further 23%.

Facebook Messenger study

The easiest way to serve your customers through Messenger is to download the Messenger app (iOS and Android) or use http://messenger.com. With the app, you could receive and reply to your customers’ messages, just like you would with your friend’s messages.

We found that people’s expectations for communicating with each other are fundamentally transforming the way they expect to communicate with businesses.

And while the apps people use and the frequency with which they message businesses may vary by region, messaging’s global momentum is undeniable. Crucially, messaging is creating momentous opportunities for businesses of all types and sizes.

Welcome to the future of consumer communication.

People are messaging more – and are doing so more visually.

People crave human connections. And with messaging making connections easier than ever, it is perhaps no surprise that messaging has become an integral part of billions of people’s daily lives around the world. If you’ve ever messaged someone to ask if it’s a good time to give them a call, you’ve already experienced this shift.

Pro-tip:

Besides serving your customers, you can also use Facebook Messenger for marketing.

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