The New Guinness ProServe: The Ultimate Way to Experience the Rich, Creamy Freshness of Guinness in Seconds
-
- February 8, 2024
Guinness is proud to announce the launch of the New Guinness ProServe, a groundbreaking innovation set to revolutionize the experience for beer drinkers in Kenya.
Crafted with precision and expertise, the Guinness ProServe ensures that every step of the pouring process is meticulously executed. Drinkers will need to insert a chilled Guinness 330ml can, pull the lever, and the Guinness ProServe does the rest, expertly tilting the glass to the perfect angle before releasing the rich, dark Guinness liquid in a beautiful two-part pour to form a thick, creamy head. Launching in 5 bars across Nairobi, Guinness drinkers at K1 Klub house, Bar Next Door Kiambu Road, Geco, Kengeles, and Bar XO will be able to experience the creamy, fresh taste of a perfect Guinness in seconds.
Steve Gilsenan, the Head of Quality at Guinness Global, demonstrates the precision and efficiency of the Guinness Pro Serve system at Nairobi’s Bar Next Door.
Global Head of Guinness Quality, Steve Gilsenan, is in Kenya to mark the launch and celebrate the monumental technological breakthroughs that bring drinkers the perfect Guinness pour. Using ultrasonic pulse technology, the Guinness ProServe has been pioneered here in Kenya to carefully create a smoother, creamier dome-shaped head to deliver a Guinness sensory experience like no other.”
“We are so excited to show consumers what Guinness has been developing,” says Guinness Shopper Marketing Manager Duncan Onwong’a.
“The true magic of Guinness unfolds when it is chilled perfectly, tilted at the right angle, and poured slowly to enjoy its complex flavors, and we’re thrilled that the new Guinness ProServe will bring this experience to consumers in an easy, automated, and exciting way. We look forward to seeing our consumers unite over a perfect Guinness at K1, The Bar Next Door (BND), Bar XO, Kengeles, and Geco.”
About Guinness
GUINNESS® Foreign Extra Stout is a rich and full-bodied stout that has traveled the world. In the early 1800s, while other breweries were content to stay close to home, Arthur Guinness struck out into unchartered territories, braving the perils of sea travel to export our distinctive beer globally.
Brewed with extra hops to preserve the beer in the ships’ holds during voyages of four to five weeks in tropical climates, the recipe yielded a powerful drink with bold character, a black liquid with a frothy head.
The aroma is robust and roasted with intense notes of dark chocolate, caramel, and dried fruits. The taste is full-bodied, with coffee notes balanced with a subtle sweetness. Refreshingly crisp. Always rewarding. Pure beauty. Pure GUINNESS®.
