Marketing

In 2019, OLX—an online marketplace operating in several countries across the globe—pulled out of several African countries with an acquisition...

Now, since we are all well aware of the benefits, it is now time that we move down to...

Once you have mastered the basics of managing a Facebook Page (i.e. posting and checking your results), you might...

Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.

If you’re using social media to market your business, you need to understand how to perform a social media...

LinkedIn ads help your business with three types of marketing objectives: Awareness: Create more awareness of your company or brand....

YouTube ads can help you work towards the following business goals: Collect leads Drive website traffic Increase product and...

A social media strategy is a summary of everything you plan to do and hope to achieve on social...

Twitter is being successfully used as a B2B marketing channel as consumers with a wide range of interests in...

Facebook is the most popular social network on the online world/internet. Being also a complex interactive community, Facebook offers...