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Kisumu Everyday

Market segmentation

Business

Business You Can Start in Kisumu With Under 5,000 Shillings.

Times are challenging in Kenya, and the cost of living keeps skyrocketing. To make it more difficult, jobs are...

George
February 22, 2023

Marketing Social Media

How to Define Your Social Media Buyer (Audience) Persona

Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—helps you target your ideal customer.

<img alt='' src='https://secure.gravatar.com/avatar/62dd9f8e17e467dda01c6896fc6d1066?s=30&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/62dd9f8e17e467dda01c6896fc6d1066?s=60&d=mm&r=g 2x' class='avatar avatar-30 photo' height='30' width='30' decoding='async'/>

Don
May 26, 2021

Marketing Social Media

Ads 101: Social Media Advertising Tips

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Like it or not,...

<img alt='' src='https://secure.gravatar.com/avatar/62dd9f8e17e467dda01c6896fc6d1066?s=30&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/62dd9f8e17e467dda01c6896fc6d1066?s=60&d=mm&r=g 2x' class='avatar avatar-30 photo' height='30' width='30' decoding='async'/>

Don
May 15, 2021