Kenya Cane Raises the Bar with New Look & Vibrant Launch Party
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- March 6, 2024
Kenya Breweries Limited (KBL) unveiled a stunning new look for its iconic spirit brand, Kenya Cane, at a dazzling launch party this past weekend (March 2nd) in Ruai Gardens, Nairobi. The event was a vibrant celebration of Kenyan culture and achievement, reflecting the brand’s refreshed identity.
The extravaganza offered revelers a unique experiential journey. Headlined by brand ambassador Savara, alongside musical heavyweights “Prince of Rhumbacane” Yaba and DJ Demakufu, the night pulsated with electrifying energy. The lively atmosphere was further amplified by the comedic duo of MC Gathoni and Plumplum, the captivating tunes of Mugithi artist Waithaka Wa Jane, the dynamic performances of Artsyculture band, and the mesmerizing movements of Sarakasi dancers.
Entrance to the event seamlessly doubled as a chance to experience the new packaging firsthand. Attendees could purchase a 250ml Kenya Cane for one entry or a 750ml bottle for three entries, gaining access to the celebration and a chance to interact with the revamped packaging.
The official unveiling of the new look was a momentous occasion, witnessed by Kenya Cane Brand Manager Davis Changalwa, Kenya Cane Shopper Manager Mercy Gitari, East African Breweries Limited (EABL) Shopper Marketing Manager Spirits Anthony Mwangi, and EABL Marketing Manager Spirits Kennedy Mutula.
“This is a pivotal moment for Kenya Cane,” announced Davis Changalwa, Brand Manager for Kenya Cane.
“For 47 years, the brand has been a source of refreshment for generations of Kenyans. Today, we celebrate a new chapter in its legacy. While embracing a fresh look, we remain deeply committed to preserving the authentic taste and spirit that our loyal consumers cherish. We’re working hand-in-hand with distributors nationwide to ensure the new Kenya Cane reaches all corners of the country, making these celebratory moments accessible to all.”
The new packaging reflects a bold evolution, capturing the essence of Kenya Cane through vibrant colors and dynamic graphics. This shift symbolizes the brand’s dedication to upholding its heritage while embracing innovation and staying relevant to the ever-evolving Kenyan spirit.
Adding to the celebratory spirit, the event also recognized and rewarded Lillian Kisovilu and Nahason Momanyi. These individuals were chosen through the brand’s “Greats Toast Twice” campaign, a testament to Kenya Cane’s dedication to celebrating and empowering Kenyans striving for greatness in their endeavors.
With its refreshed look and dedication to celebrating Kenyan greatness, Kenya Cane promises to continue its long-standing tradition of raising the bar for both its product offering and cultural connection. The brand’s journey into a new era is sure to resonate with Kenyans across the country, inspiring them to embrace their own greatness and toast to everyday victories, big or small.
