Safaricom Unveils ‘Tuinuane’ Brand Campaign
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- August 2, 2022
Safaricom has today unveiled a new brand campaign dubbed “Tuinuane” that is aimed at encouraging Kenyans to uplift one another.
In the spirit of “Tuinuane”, Safaricom intends to empower communities, give students easy and simple access to learning materials, and unveil innovative products and services that give customers value for money.
“Tuinuane is borrowed from the spirit of generosity that Kenyans are well known for. The Tuinuane spirit is about all of us have a renewed sense of inspiration to do what is right by uplifting others, especially during these trying times. For Safaricom, the Tuinuane spirit is our way of saying that we want to work with Kenyans to help them meet their dreams and aspirations”. said Peter Ndegwa, CEO, Safaricom PLC.
From left, Moving the Goal Post Director, Dorcas Amakobe, Safaricom PLC CEO, Peter Ndegwa, Mitumba Importer and Reseller, SME Empowerment Champion, Serah Mwende and Cup of Uji Initiative Founder, Francis Amonde pose for a photo. This was during the launch of the Tuinuane brand thematic campaign.
Under the campaign, Safaricom Foundation’s Ndoto Zetu initiative will drive Safaricom’s engagement with the community. Since its inception in 2019, Ndoto Zetu has reached close to 3 million Kenyans. This year, the Safaricom Foundation aims to reach further 2 million people with projects worth 100 million shillings.
Kenyans wishing to fulfil their community dreams can send a written submission through the website www.safaricomfoundation.org/ndotozetu or visit any Safaricom Retail Shop and fill in an application form for a chance to have their community dream realized.
Under education, Safaricom has partnered with content providers to enable access to relevant and affordable content in a simple and easy manner. These propositions include Shupavu 291, which can be delivered via SMS for just 4 shillings per day, and the web-based Safaricom elimu, which can be accessed with 200mbs of data for just 20 shillings.
From left, Moderator, Abel Mutua, Moving the Goal Post Director, Dorcas Amakobe, Cup of Uji Initiative Founder, Francis Amonde and Mitumba Importer and Reseller, SME Empowerment Champion, Serah Mwende. This was during a panel discussion at the launch of the Tuinuane brand theme.
Safaricom also introduced Tuinuane Bundles, which will see customers get special offers on data, calls and SMS for just 20 shillings. These offers include 1GB of data valid for one-hour, unlimited calls valid for an hour or unlimited text messages valid for 24 hours. The offers will be available via the mySafaricom app or by dialling *444*22#.
Safaricom has also encouraged Kenyans to utilise their Bonga Points to uplift themselves or lift others by using them to buy food or other essential items.
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- Safaricom PLC CEO, Peter Ndegwa signing a pledge to uphold the spirit of Tuinuane in all Safaricom products and services.
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- Safaricom PLC CEO, Peter Ndegwa speaking on how the company’s growth needs to be inclusive ensuring others are carried along. He later explains how Tuinuane campaign marks the start of a new journey to unite with Kenyans from all walks of life to build the foundations for a more resilient country.
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- Safaricom PLC CEO, Peter Ndegwa signing a pledge to uphold the spirit of Tuinuane in all Safaricom products and services.
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- Safaricom PLC CEO, Peter Ndegwa speaking on how the company’s growth needs to be inclusive ensuring others are carried along. He later explains how Tuinuane campaign marks the start of a new journey to unite with Kenyans from all walks of life to build the foundations for a more resilient country.
“In the coming weeks and months, we will announce more propositions and initiatives in line with our Tuinuane spirit. This includes the M-PESA Junior Account for young Kenyans between the age of 10 to 18 years as well as our mobile-based investment solution that will allow M-PESA users to invest and earn interest”, added Mr Ndegwa.
